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Recognizing and rewarding kindness.

Shop the BonafideU collection

Wearing BonafideU sends a subtle yet powerful message, declaring I will always be kind, because U matter. Introducing the BonafideU collection. Now we can show the world what we stand for by wearing what we believe.

Any BonafideU purchase includes two BonafideU bracelets! One for you and the other is to give to someone demonstrating kindness.  Help us pay forward the BonafideU message and grow the movement.  Pass it on!

Apparel sales along with philanthropy underwrite the BonafideU Kindness Scholarships.  Thank you for purchasing and supporting BonafideU.


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Sign up to see what’s new with BonafideU. You’ll get a 10% discount code for gear, too.

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